POSTERS THAT HIT.
FATAL QUALITY OP "PRETTYPRETTY." By Teleef&Dh—Presn Association—OopyriEW {Sydney "Sun" Special.) London, July 31. The "Times," in an article commenting on the poster exhibition at the Dorc Gallery, states that it expects to see oubism covering the hoardings if advertisers have wit enough to discover its emphasis and carrying power. The fatal quality of an advertisement is "pretty-pretty," which, is always a platitude'to the eye, and sends it to sleep, as a platitude thought sends the mind to sleep.
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https://paperspast.natlib.govt.nz/newspapers/DOM19130802.2.38
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Dominion, Volume 6, Issue 1818, 2 August 1913, Page 5
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81POSTERS THAT HIT. Dominion, Volume 6, Issue 1818, 2 August 1913, Page 5
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