THE STORY OF HEAN'S ESSENCE.

Dominion, Volume 6, Issue 1791, 2 July 1913, Page 8

THE STORY OF HEAN'S ESSENCE.

•• -9- : r i BY THE MANUFACTURER. . A QUALIFIED CHEMIST., , For twenty years and more I have made and sold good family Cough Mixture. During all these years the regular teachings of apprenticeship days were followed. That is, I mixed the medicinal ingredients—the undiluted "essenco" of tho finished .mixture—in ! proper proportions, added the necessary water and sweetening, and bottled in the .usual eighteenpenny size. This size liold.frcmi 2J to 3 ounces. It would require from seven to eight such bottles to make a pint. Noto that carefully. .. . But recently I altere-l the method , of apprenticeship days. I have stepped clear away from habit and custom. In place of giving you a Cough Mixture for family purposes nil ready to take, I now mix the medicinal ingredients only, and leave you to add the water and sweetening. This part of the finished mixture is done as easily by. you in your kitchen as it is in any factory, and tho cost enormously reduced. .By giving you tho undiluted ingredients Essence—sufficient for a pint, instructing you how much water and sweetening to add, and letting you use the big empty bottle already at homo is the whole' secret. It outs out a lot of unnecessary expenses.. • Formerly you bought a pint of good Cou<;h Mixture by the process of one small bottle at a time. You paid from 10s.'to 12s. for it. You really bought a' number of unnecessary small bottles, corks, labels, circulars, cartons. You paid for much labour in tho form of bottlewashing, filling, corking,. wrapping, and various handlings. All these things' and labour cost money, and all were useless expense to you. It is true that each item in itself did not amount to much, but it is equally true that totalled together the unnecessary expenses were very considerable —about ten shillings on a pint. In other words, the cost of ah 'ordinary eighteenpenny bottle has been' reduced to less than threepence. The changed' method means that now you buy a bottle of Hean's Essence—add the necessary water and sweetening at home, use any clean, large, empty bottle, attach the spare label sent' with each bottle of Hean's Essence, and the result is a pint of the finest oough, cold, and sore throat remedy you can possibly obtain. , . , In medicinal virtue —in the soothing, warming, healing, and curing properties— tho mixture remains as before, a Bplendid remedy for the usual family coughs, colds, sore throats, etc. Try Hean's Essence to-day. Satisfy yourself that what-1 say is correct. Get a bottle from your chemist or grocer, finish according to the easy directions you will find on label, and then, .if you are not fully satisfied that Hean's Essence nkakes the best Cough Mixture for general familv purposes you have ever used, send me. the empty bottle and'packet with vour name and address,, and .1 will promptly refund your money in full. The saving is yours—the risk is mine. That is a guarantee that makes you safe at all points. ' NOTE.—Heans Essence does not contain any poison. There is no morphia, opium,-laudanum, paregoric, or other harmful drug in it.. It is pure, effective, - harmless, economical. ■ It. is now regularly sold by R. C. Brien, Cuba Street; W. B. P. Peirrott's Pharmacies in Newtown and Berliampore; Barraud and Son, Molesworth Street,- and by most chemists and grocers, or sent post freo on receint of price, Is. (id., from Hean, Family Chemist, Wanganui. Wherever you buy, be.sure you get Hean's Essence, as no other will do.—Advt. ■