Page 3 Advertisements Column 4

Dominion, Volume 5, Issue 1425, 27 April 1912, Page 3

The reduced purchasing power of money in New Zealand is a daily theme of complaint. We are reminded of the days when a sheep could be bought for a shilling, or of comparatively recent years when butter cost Bd. a pourd as against the Is. 3d. of to-day, or potatoes 6d. a stone 1 instead of Is. 2d. It is undoubtedly true that, in most'.' directions, a sovereign or a shilling will not buy as much ' to-day as it would ten or even five years ago.. The cost of ' . living has risen all round, and apparently the tendency is for it to rise still further. . ,

But theie is at least one direction in which the pur« ~- chasing power of your money has increased. You'.can"buy ■ - the best and most helpful book in the world at a lower price ' to-day than such a work was ever before sold for on its. first publication. One guinea to-day will give the more pleasure and the business man more profit than ever"■ it would, if it is sent with a signed order for the new Ency.e clopaedia Britaunica. ■ " " The purchasing power of a guinea thus invested-13 i wonderful enough if you only set it against the proportionate value that you will receive in the new (11th) edition of the Encyclopaedia Britannica, the most com- • prehensive, authoritative and educative work of reference m the world. The new Encyclopaedia Britannica offers you ~ moie pages and more up-to-date information for your"'

: guinea than it has ever done in the past, and infinitely more than the average standard work. The new Ency-'-' ; c l°P ae dia Britannica gives 8,000 words for each penny spent ; on it, as against the 1,500 s or 2,000 words for a penny of the average.new book-. It is not merely in the actual number of words .that. itC: purchases that the guinea scores so heavily. It is even more 111 the vr.lue, the quality, the merit of the words. They are the deliberate and reasoned utterances of respon-' sible anthorities on all subjects—of men and women whose, works cost anything from ten shillings to ten guineas each: 1 as sepaiate publications. There are articles in the new; Encyclopaedia Britannica that cannot be purchased elsewhere for any sum, because they are in advance of the" world's published knowledge. But the highest power of your guinea is not express-; ible in the number of words that it buys, not even /in." their educative value to yourself or your family, nor in " > the convenience of possessing in your own home a complete '' library of reference and a series of indispensable text-books bearing on your own profession or business. ' The guinea reaches its highest possibility as a deposit■ sent with your order, because it acts as a' machine to bring forthwith to your door the complete 29 volumes of the new Encyclopaedia Britaunica, together with a handsome book-case specially made to hold the work, if you desire it. As soon as your guinea is received, the books and book-case are despatched, and you make 110 further pay.' ment till one month after you have received them. You may complete your payments by monthly instalments of a guinea each,'or on such other terms as may suit your circumstances best. ' The high standard of living in New Zealand makes the power of your guinea still more wonderful, for it can be spared without inconvenience every 1110:1 th by any man in receipt of a regular income, from the artisan aud tradesman to the judge or banker or estate-owner. The new Encyclopaedia Britaunica is being sold.here at the Minimum Price at which it was origiuaily sold at Home, so that, m conipansou of the average rate of wages here and at Home, the work is relatively cheaper here, :' also, because the price has now been raised at Home byseveral pounds. It will be raised here in the same way as ' soon as the limited stock is sold out, which must.soon bethe case. .. . ' ~7r So magnificent and indispensable a work would be worth pinching and stinting and saving to buy. But you--" need neither stint nor save to enjoy at once, the pride of its possession, the value of its education and the practical usefulness of its counsel. One guinea down brings , you ■ all this, and you may use and enjoy the volumes while you are paying for them at your convenience, in sums so--small that they are not missed. If you wish for further particulars, write your'name -' and address at the foot of this announcement, tear it oil and post it to Cbe Prrn, 2 Harris Street, Wellington. P.O. Box 142. ' Name WW. 14 —- Address