THE DROOP IN POST-CARDS.

Dominion, Volume 5, Issue 1333, 10 January 1912, Page 4

THE DROOP IN POST-CARDS.

1 .PUBLIC TIDING. (By Tdeeraph.—Special Correspondent,) Auckland, January 9. The great post-card cruze, which rose to a dizzy height some years back, has gradually fallen to very much of a side-line with the big shops in Auckland. During tho past year there has been a very perceptible slackening oft' in tho demand. A leading bookseller, who still stocks fairly large quantities of post-cards, informed a "Herald" reporter yesterday that only in a few instances "did tho trade warrant big window displays. Tho public taste had been caught by some other novelty, and now the artistic photograph of the smiling beauty actress, and tho illustrated joko on a highly-col-oured card hold little attraction for maji and maid. There was a time when a larger number of people learned the names, and became acquainted with' tho faces of London's leading actresses by means of post-cards than by the illustrated papers, but it was very much different now. Actresses, and actors too. no longer add big sums to their salaries by posing for the picture post-card public. Those with a voice find that it pays better to sing into a phonograph.