Page 21 Advertisements Column 1

Press, 7 February 1986, Page 21

USED CAR ADVERTISING. What's happened to the case for radio? ■ ' A n CHolb a^so f ar higher as providers Ron Provan, Classified Advertising ■& 9 9BHWW of helpful information when Manager, Phone 790-940. M E considering the purchase of new and used Cars overseas travel * Source: 1985 AGB McNair "A Study of ■ ’WPBK V ■ H H . uverbeab travel, Attitudes Towards Different Forms of the .... i x property, clothing, furniture, Media" When asked to rate the most gardening supplies, hardware, a representative sample of 1000 people helpful medium when qteren Paiiinment insurance s . se J ecte » a . cross 17 < T 3 £ r urban ce ( n t l res nnclrlarlnrr ihn o bieicO equipment, insurance, so as to reflect accurately the views of the considering me purcnase or a savings and investment advice populations resident in each urban area. Faceused car, here’s how people records and fanes television ’ u' f Z ca interviews were carried out by trained recur Ub anu tapes, television McNair interviewers using a fully structured rated radio and how the same sets, boats, building materials, questionnaire. people rated newspapers.* holidays, groceries B toys, wine, MOST HELPFUL MEDIUM WHEN value to the respondents and helpfulness of rnNQinFDINn TUP PI IPPHACE nc a si iu/jijii iq, viucus anu iiuilie the advertising in each media type when GyrilPlLJEnllNo I nEJrIjnUnAOE Ur A appliances. deciding to purchase specific goods and SECOND-HAND CAR: So if you're an advertiser, services. I especially one with a modest — g Anin 007 budget, there’s really only one w _ RADIO 2% p i ace y OU a ff orc j tobe... TTUT IP IDl? HP Q Q newspapers. > iOLJLLj DAILY NEWSPAPERSB4% , If you wish to know more about these important findings Quite astonishing. Especially and how newspapers can work NEWSPAPERS ARE WORKING when you consider newspapers for you, call us. HARDER THAN EVER. ‘ . DMM9I2BB