Page 22 Advertisements Column 1

Press, Volume C, Issue 29498, 27 April 1961, Page 22

/C Qa I TflkP/n kJ* *4 -PMwtdM** .' I ■'’ ..i'Jg? s ' -< 1 1 i7'y7 I I jjtajjlF «. £ka - 1 J • - : /W 7 Why keep it under the hat ? AD those things ... refrigerators, mousetraps, tractors, cars, shoes, tipsticks, hosiery, power-drills and perambulators, are made by men and machines. Someone must buy the products of their labour or machines will gather cobwebs, men will stand idle on street corners and grass wiD grow round the factory gates. Advertising not only brings news of new products to people, it persuades them that they want refrigerators, nylons, power-drills ... all the array of goods and services we find essential to our modern standards of living. Advertising keeps machines on the move, men at work and money flowing ... makes housewife, grocer and butcher happy and keeps the Inland Revenue Department busy. People who want a free and wide choice, who care about prices, who want secure industries and a buoyant, progressive economy, have learned to use and value advertising. - In an economy based on mass production .. • IHHEMtfEJ Advertising Keeps the Wheels Turning tarartoa toy the Newspaper Proprietors* AscoeiaHaa and Hie Association of < New Zealand Advertising Agencies. A 3