Butter Advertisement Wins Award
(Special Correspondent N.Z.P.A.) LONDON, April 26. The Butter Information Council’s advertisement, “Real Butter,” designed by J. Walter Thompson, the firm which also handles publicity for the Cheese Bureau and the New Zealand Meat Producers’ Board, won the group “A” competition for food, drink, tobacco and confectionery in the annual Layton awards.
The object of these awards is to promote and encourage the improvement of press advertising techniques. The council’s advertisement shows an egg and four pieces of bread thickly spread with butter. The caption is: “Fresh eggs deserves real butter.”
Permanent link to this item
Hononga pūmau ki tēnei tūemi
https://paperspast.natlib.govt.nz/newspapers/CHP19570427.2.203
Bibliographic details
Ngā taipitopito pukapuka
Press, Volume XCV, Issue 28262, 27 April 1957, Page 14
Word count
Tapeke kupu
94Butter Advertisement Wins Award Press, Volume XCV, Issue 28262, 27 April 1957, Page 14
Using this item
Te whakamahi i tēnei tūemi
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
Ngā mihi
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in