Page 5 Advertisements Column 3

Press, Volume LXXI, Issue 21411, 1 March 1935, Page 5

FIRMODA fflalwa FIRST IN THE DOMINION UNIQUE Ballantynes bring it first to Christchurch and in their biggest window in Colombo Street you can see Firmoda. Firmoda is a special non-slip British Carpet in beautiful plain colourings for individual designs—modern patterns, contrasting borders, intersecting angles and segments, monograms, trademarks —in fact, any desired design may be created in infinite variety by using Firmoda. Architects can now design the carpet best suited to the character of the rooms they plan; an entirely fresh, modern atmosphere can be given a room without disturbing its general effect, by individual designing of Firmoda, and the creation of these special designs is a feature which Ballantynes specialise in. There is no sewing with Firmoda. The designs are cut by Ballantynes to fit perfectly together and give the appearance of a Seamless Woven Carpet. There is no possibility of the joins in a Firmoda -Carpet becoming more visible with wear—the result of wear is to weld the pile together and keep it in perfect condition. firmoda fits snugly round all projections, i.e., pillars, architraves, unusual angles, in recesses, etc. It lies perfectly flat and within a fraction of an inch. Irregularly shaped rooms, stairways and halls are covered to the very best advantage, and the seamless appearance of Firmoda is retained even on circular or winding stairways. Firmoda offers great possibilities for individual effects and adaptation to special requirements. Ballantynes will make Firmoda distinctively yours, if they are privileged to design for you. In rich plain colourings in sixteen shades, also in Black. Now in Christchurch—and only at Ballantynes— Firmoda will be specially demonstrated in Ballantynes biggest Colombo Street window from 11.30 a.m. To-day (Friday) J. Ballaatyne & Co. Ltd.

Zasu Pitts will play the immortal Miss Hazy in Paramount's forthcoming screen production of "Mrs Wiggs of the Cabbage Patch." Pauline Lord, a distinguished actress of the theatre, will make her screen debut in the unassuming but popular classic. W. C. Fields, Kent Taylor, and Evelyn Venable are others announced in the cast.