MINING.

Press, Volume LXVIII, Issue 20491, 9 March 1932, Page 12

MINING.

ALEXANDER MINES, LTD. The report for the month of February is as follows: — No. 3 North Level —This level has been driven a further 50 feet, making the total length on stone, 158 feef. The face shows lode of an average width of over 5 feet 6 inches, and looks promising for continuing some distance. Average width for period, 45 inches, value 45s 3d. New No. 4 Level—The position of this face is now 122 feet from surface, leaving about 130 feet to drive £o get j under the vertical of No. 3 north drive. ] The country is exceptionally good for making headway. Stoping —Stoping has been carried on in the usual faces, all faces carrying a good width of clean ore. Surface —At the battery the foundations for two new cyanide vats have been completed, and one tank made and ready for the filter bed. Ten chains of flume has been placed in position to carry the cyanide sands to a storage dam. This work has been, considered necessary on account of the high values contained in the sands after treatment by cyanide. Battery—The battery crushed 454 tons, for a return of 28ooz lodwts. melted gold, and the cyanide plant treated 283 tons for the same period for 990z I7dwts of bullion. Total estimated value. £1464 (exclusive of premium on sale of gold in London, and premium on exchange). NOKOMAI. Progress is being made at Nokomai in the sluicing of the present test paddock, the area of which is approximately the same as the last one—i-acre. The final wash-up from this paddock will be some time in April, and, as it includes borehole No. 19, with its values higher than the average for that lino of holes, it is anticipated that at least a similar amount of gold will then be obtained as before. OKARITO DREDGE. Messrs W. A. Mitson and Co., secretaries of the Okarito Five Mile Beach Gold Dredging Company, Ltd., supplies theffollowing report for the four weeks from January 30th to February 27th:— Total gold won, 3200z 14dwt; total time worked, 498 hours; total non-working time, 78 hours; total yardage treated, 31,700 (an average of 64 cubic yards per hour); average value of ground (on basis of gold worlh £4 per ounce), 9.7 d per cubic yard. THE LIFE-BLOOD OF BUSINESS. AUSTRALIAN MANUFACTURER'S TESTIMONY. "The reason that we are big newspaper advertisers is that we have proved to our own satisfaction that »f we did not advertise in the newspapers we could close up our business in six months." The speaker was Mr T. V. Healy, managing director of Wrigleys, Australasia, Ltd., and the remark was made in the course of a chat with a representative of tlio Press. ?n view of the first quoted opinion, it was not surprising to learn from Mr Healy that advertising was looked ijpqn as the lifeblood of* their business. He claimed that. the whole world had been converted to the use of chewing gum as the result of sustained advertising. Consequently there wery factories not only in America, but in Canada, England, Germany, Jtpan, and Australia. "And if businets continues to grow in New Zealand, as it has grown during the last ten years, there will be a factory in New Zealand before long," Mr Healy added. When asked how lie was able to speak so positively regarding the importance of newspaper advertising to liis business, Mr Healy said: I can only answer you by telling you that we have tested it at different periods. We have stopped advertising on occasions in the newspapers, and there has been a consistent falling away in business; and we do know that immediately newspaper advertising is resumed there are immediate results* We have satisfied ourselves that there is uo other explanation of the drop and of the recovery. We believe that we spend more money in newspaper advertising for an article which reaches the public at threepence than any other iirm in the world. The Australian company, with headquarters at Sydney, which also supplies New Zealand, is capitalised at £300,000, and the amount spent in newspaper advertising I alone in Australia and New Zealand is close upon £30.000 per annum. j SHIPMENT OF BANANAS. FIJI TO LYTTELTON DIRECT. Betler prices tha.ii have ruled on the C'hristchurch market, for bananas for some time were realised by the trial shipment from Fiji, which reached Lyttelton by the Port Alma yesterday. The prices received reached 14s to 15s a case, whore the last shipment —from Samoa —realised an average oi 9s and up to 10s 6d a case. The shipment, of 2800 cases, was consigned by a group of Fijian growers, and regular shippers, who were not satisfied with the present system, which works through Auckland. They desired to test the possibilities oi trading dir jet with th.j South Island. There was not more than the usual waste *n the bananas, which arrived in good order, stated Mr A. L. Macfarlane, whose firm handled part of the shipment. All of the cases allocated to his firm had been sold already. i EGG SALE. Messrs Harris Bros., Limited, report that the usual weekly sale ol "Feather Brand" guaranteed new laid eggs was held yesterday afternoon. Tho prices realised were: Hen eggs, first grade (2oz or over), Is 3d: hen eggs, second grade (under 2oz), la 2d.—C SAVE 25% ON THE RING BY BUYING IT AT WATSON'S AT THE MAKERS' PRICE. Being direct Importers oh Diamonds, and making all rings up in our own workshops, we are able to save you the heavy duty on imported Rings, and offer them at makers' prices—which means one profit--the first. LOOO BEAUTIFUL RINGS TO SELECT FROM. PRICED AS LOW AS FROM 955. WATSONS Three Shops: G9o Colombo street (next Kincaids) 734 Colombo street (next Londontown) 247 High street (White Hart Bids.).