LONDON WOOL SALES.

Press, Volume LXVIII, Issue 20490, 8 March 1932, Page 10

LONDON WOOL SALES.

A FIRM TONE. AUSTRALIAN REPRESENTATIVE'S REVIEW. - UNITED CRESS ASSOCIATION—BY ELECTRIC TELEGRAPH —COPYRIGHT.) LONDON, March 6. i Mr W. Devereux (representative ot tic Australian Wool-growers' Federation), in his report to the Australian wool-growers, says tliat the opening London sales were better than was anticipated. Some irregularity had been apparent, but the week's sales finished with a very firm tone and with keen general competition for all classes, all' the better merinos selling well up to' late closing rates. More discrimination as regards quality was being shewn and fine crossbreds were also keenly sought, medium and coarse descriptions meeting with good competition at opening rates. . _ . The more cheerful and optimistic tone in British financial circles had developed, but had not yet been materially reflected in . the wool markets.; Political uncertainties, the exchange restrictions, and the tendency to watch' tlie course of the London market had restricted operations prior to the sales. The volume of transactions in tops last week was reduced with some easing in prices. Trade in Belgium and France was quiet, and the futures markets in Antwerp and Roubaix were quiet, and quotations were practically unchanged. SYDNEY SALES. IRREGULAR DEMAND. PRICES FIVE TO TEN PER CENT. LOWER. j (UNITED . PRESS ASSOCIATION —BY ELECTRIC TELEGRAPH—COPY-RIGHT) (Received Ma/rch 7th, 9.45 p.m.) SYDNEY, March 7. The wool sales were resumed to-day, and the offerings totalled 10,975 bales, of which 9357 were sold; also 1044 disposed ,of privately. An irregular demand prevailed for all descriptions of merinos, and values ruled at from 5 to 10 per cent, below the'closing rates a fortnight ago. The demand was well sustained for comebacks and crossbreds, the chief support copaing from Yorkshire and the Continent. The Japanese demand was rather weaker. Greasy merino made 22} d per lb. The average price of wool sold on the Sydney market to date is £ll 5s Id a bale. _____ WINDOW DISPLAYS. DOMINION-MADE GOODS. From April 6th to, 16th f the Canterbury Manufacturers' , Association will combine with the City retailers in a special shop window display, coinciding with the New Zealand Wool Week, illustrative of the commercial value ol; Dominion-made goods. and > :the incidental alleviation of unemployment. Committees have been busy, with the; for some time, and al-. though,it will not now'be possible to stage cinematograph •displays, the windows in the main parts of the City will tell » very: definite story regarding the quality, of - New Zealand-manu-factured goods. The City Council' has offered to defray the cost of the tiou, and lighting of 45 festoons of coloured lights in the main streets and the Boy Scouts' Association has .been, asked to co-operate'on lines similar to those on which' they assisted ifi a recent "Buy British" campaign in Eng-. land. Competitions for prizes given, by manufacturers will be arranged for on various classes' of window displays, and the higher classes in the public'schools will he invited to compete- in essay competitions, . , • , - . TO RESTORE PROSPERITY. BRITISH OPINIONS. At a recent public function in London, Sir Charles' Hicham said that there had been no slump In the sale of advertised goods during the last two or three years. With advertising it was as easy .*■? Hiake a success of. a good product asit w-as four or five years ago. '"Britain has a chance," said Sir Charles, "to recapture her markets at home, and to capture a. good share of business abroad, but the makers of British goods, must tell the world what they " make, and the publiqi why they should buy them. British, manufacturers to-day have the opportunity of a lifetime to brand and push their goods." Sir Charles Higham said that it was useless for British manufacturers to believe that under any system of protection they could lapse, into a state of coma. # Those who would succeed must make use of the newspapers. "Above all," said Sir Charles, "it is the Press that returns the best results to the advertiser." Another, distinguished speaker at the same gathering was Lord Leverhume. "Advertising," said Lord Leverhume, "is not the Cinderella business department. It is far nearer the truth to say that it is to the whole business what the power-house is to the factory—the force that sets in motion and keeps in motion the wheels of distribution by creating demand."