FASHION CENTRE.

Press, Volume LXVIII, Issue 20488, 5 March 1932, Page 9

FASHION CENTRE.

MOVEMENT IN LONDON.

POOLING OF IDEAS.

'( (7*o* OCT OW» COBBMPOOTIKT.)

LONDON, January 28. . London Fashions Group, repreiL. SO leading fashion houses, defS cutting, and supplying the S *° r women ' i " a " S l l ?v. ted luncheon at tho Savoy Hotel their ®"* e nt to establish London as the SiTn centre of the future by proSme buvers of tho great retail shops Stores throughout the country with flion garments equalling any made - the world, both in quality and Ifl

P fifr Philip Cuuliffe-Lister, Secretary l Ehlt# for the Colonies, proposing Group" * uid tlie group had done well . jtarting their movement at a time Sen legislation and national sentiment were alike favourable—the Order gating to abnormal importation, and the genuine popular desire to buy Bril;«k MX>d*. Once the fashion houses ! £3 captured the homo market by the «litv design, colour, and line of I S Lds they would hold it for all I S. A* to exports they could not i bnr* a great trade m theni unless they ' , rri » forge home trade on which -to Sl it. Their capacity .to sell abroad .kneaded not only on quality, but on KTalw, and as it was only big EjuU to our factories which could cornSd the low price, he looked to^lj is -Mr movement to creato a• ■ spread or SmiAwmenfc which would increase the MtirSi&sins! power of the country, and I CJJL expand the home trade. Such TWement deserved universal sup- ! tjt Is had the good -wishes of the i Mr H. Scott, managing director of • Iff*** replying to the toast, ssua the ■ «mip recognised that ipdividuahty was of faahiwfc . firm maid therefore retain lte individuality fftbe group collectively wouldpool Srir ideas and experience m the comSTinterest of British fashion progress. Oa February 22nd every' member of the aroop would open the forthcoming sea- * „ hv ft special display of new season s CkU The women of this country wd consistently refused to wear ..wW however smart, that were not siw eminently becoming to themselves. For that reason tho London fashion jtousei must not rely upon tho creations'of other countries, but must e*ate for themselves. The group were murbMd that there was the artistry and in ® ntl |^ e o s^ e a r X to sttDoh this demand. London naa .irJlw THPfU great strides as a fashion lt» ideas and designs now attracted attention in countries which Jad hitherto looked to Pans. Th© American woman, following the lead of bee baabani, who had always bought hi* dothwin Saville Row, was looking t» Lon'V™ for stylo in dress appro- . 38 1-8 mx cent, tax on imported silk garments tbe borne trade greatly increased, rue miming duties would enable them to produce type fashionr, garment made in-wooV-a trad® which in the wot had-irtwn almost exclusively Gens an tmd Austrian. The group to ha able to employ another !• half a, million wcitera in the fashion industry alone. .H6'helievod that this extension, of their lead to I the employment snowier half a million in thetrades (tepetident upon it—tiie textile and dyestnffs industries.