Page 8 Advertisements Column 3

Press, Volume LXVIII, Issue 20488, 5 March 1932, Page 8

reasons for smo km have read the 8 CRAVEN r > / v ( 9 iHORUtke CRAVMN ** * «* HOW CIGARETTE CONDITION IS TESTED +M nai |VfRGfNf A ICARETTES ' -? (■MM! H ■ ".r'* ;v-.V, _ The DESICCATOR" from gg Carreras' Laboratory demonstrates M 1 THE EFFECT OF DRYNESS H I ON VARIOUS PACKINGS, g g This apparatus scientifically pro- |§ M duces the dry-weather-conditions || responsible for shop-staleness in gg ig Cigarettes (over-dryness causes jp " sting" and " bite"). It is agg sealed glass vase in which the test- f§ ~M ing packages are placed. In the §§ ji base is a compound which attracts f moisture as a magnet does steel. §1 : J It " takes up " all humidity in the g [5; contained atmosphere and every p 3 particle of moisture that can be 5§ M absorbed from the packets through §fj :s their protective wrappers. After 30 jjl !J1 days test the moisture loss from ffi -i§ four differently wrapped packets of |f ~M Cigarettes was as follows: p M WRAPPING: MOISTURE is Ls LOSS m Moisture-proof "CELLOPHANE" 1.75% =: Ordinary "CELLOPHANE" 4.50% = =- GLASCINE 5-25% s II UNWRAPPED'CARTON 6.60% p "1 By this test it is scientifically demon- Pi Ji strated that ordinary transparent gg s wrappings lose almost 3 TIMES p r= MORE of the needed moisture .. M eg the actual FACTORY FRESH- g§ M NESS .... than does Moisture- p p proof "Cellophane" (used ex- g p clusively for CRAVEN "A" if p Cigarettes). p P In a later announcement a p ig similar test will be demon- p ' strated in regard to moist ' p p atmospheres. It will be seen, p "p then,thatMoisture-proof "Cel- p p. lophane "is just as protective g p against excessive MOISTURE p p as against extfeme DRYNESS. p p Observation and test over many p p years in Carreras'own Laboratories p p have proved that Cigarettes smoke g p best when they contain a constant p p degree of moisture. To maintain gg p this degree of Moisture and Fresh- p p ness, from the Factory to the g p Consumer, has for years been the p p Cigarette Manufacturers' problem. g§ p It is now solved by the exclusive == p Moisture-proof "CELLOPHANE" §§ p wrapping of Craven "A" Cigarettes. H W ~ 10 for 9d. packet 20 for 1/6 flat tin 50 for 3/9 flat tin mm Moisture-proof " CELLOPHANE " is the only wrapping proved to preserve the FRESHNESS of Cigarettes (please read details of test alongside). CRAVEN 'A' the actual FRESHNESS of Carreras' Packing Rooms is imprisoned within'the "pack" by a patented wrapping of moisture-proof "CELLOPHANE" which SEALS-IN the natural moisture of manufacture and KEEPS-OUT every factor that might be harmful to fine smoking condition. Ordinary transparent wrappings allow flavour, aroma and the very "life" of the cigarette to escape in dry weather . . . because they are not moisture-proof. And for the same reason, they permit the cigarette to become soft'and "soggy" in damp weather. No cigurette that departs appreciably from its packing room condition can smoke at its best because "over-dryness" and "flabbi- '< ness" are deadly enemies to cool, smoot pleasurable smoking. You can. prove all this for yourself smoking sealed-fresh. CRAVEN pdeket by packet, against other ettes. The practical test will pr FRESHNESS does make a Wor difference. CRAVE f i CORK TIPPED VIRGINIA CIGARETTES MUI . MOISTURE "PROOF CELLOPHANE Craven "A" are made specially to prevent sore t ''■-'* . . * . .r McICIg in LONDON by Carreras Ltd., 144 years' reputation for N.2. Representatives: Fairbairn, Wrighf. & Company, Christchurch, Dunedin, Welli ip :

Fanciers ! 'Vltam©!.®! The liquid conditioner promoter. Contains essential and vitamins. Builds Adds, gloss to the coat. Econo effective. Local Agent, Mrs 87 Antigua Street. ROSEMOYNE TERRIER Containing the best Fox Terriers "(smooth Oairn Terriers, Scottish Te A fine Utter of Scottish Te—available. MBS A. B. T8152 40 Creyke Boad, mm - • ■ DOG SOAP^Jt 3.1b» MMUD DOG BISCUITS i Auivwoof(»CeXi»

"NO FOREIGNERS NEED APPLY." «J f a H, jroported shaving creams were 7onf re j at , t^l6 Customs barrier, New Aenland w °uldn't worry I We've a Ihetof our own—Q-TOL CR ? AM - Haa » toilet base—gives a quick, smooth fc T" n L a , keS r the , fnce * eel fine. Giant 5Su ? d ' J- ook for the green, and black striped carton. J4