CHEERFUL ADVERTISEMENTS.

Press, Volume LXVII, Issue 20173, 27 February 1931, Page 13

CHEERFUL ADVERTISEMENTS.

mpjl!Plr ; i>o THE EBITOa OF WIB PBESS. a business man, I naturally HH||Jpk la good business to advertise, ■»»£&'"fa hetter business still to put hope and cheer into adverSuch a step is decidedly afc gpod cheer, what is left of the Knuunioß would silently steal away. people talking and acting have now is the HHHypjpgiqiUj they will ever own? New irawpttl'i* emerging—and not before a scared and- nervous con- . Business and industry have through purely psychoBMSmi TMction to the croaking of HHHMjnthictiTe pessimists. "When it ||Hnilßaed that the cash in bankß to HflgSbpdtir of New Zealanders totals and' when it is known wealth is £918,000,(TOO. HHnlm .have the answer to those misguided folk who are BBBa(|iUy< moaning a)x>ut hard times. emerging from the de-» HHp aad the process can be by c&eerful advertising. It HHHmte fact of salesmanship that ■HBhEHkOI loosen' a .purse string, and BHHfjtJlat ■advertiaißg: js .p»rely. BMMp—lwnfan«hip y surely it follows gHKw rule' ijiat' advertisements HHHHdiate >a «mile. - Daring ' the IHHr ,.we are now pass* MMMBBngh, advertisers can do thein benefit of both themselves