TOURIST TRAFFIC.

Press, Volume LXVI, Issue 20106, 9 December 1930, Page 12

TOURIST TRAFFIC.

• MOUNT COOK COMPANY ACTIVE. "'Ever since wa started as a small motor service in Fairlie, the Mount Oook Company has taken, an interest not only in its own activities, but in the development of tourist traffic as a whole." So remarked Mir R. h. Wigley, Managing Director, in an int«rview. "This season," he added, "sees the Mount Cook Company fully equipped as a booking organisation, and we are now prepared to arrange itineraries right through New Zealand." The aim of the company is to plan individual itineraries, to give the people tours to suit their fancies and purses and leisure, and to send people away happy and pleased. "The tourist business in New Zealand is in its infancy," said Mr Wigley, "and so long as we are anxious to develop it, we can learn _ a tremendous lot from other i countries, but more still from the tourists themselves. We have to watch overseas people in their own hotels, and in our hotels when they are sight-seeing, and when they are at leisure. Only from their own remarks will we learn what they want." Though more is commonly said about the inducement to overseas visitors, the_ Mount Cook Companv is striving to increase travel in tile Dominion itself, and to make it easier and more pleasant. ''Travel made easy" is the slogan of the Booking Department.