GREAT BRITAIN'S COURAGE.

Press, Volume LXVI, Issue 20099, 1 December 1930, Page 10

GREAT BRITAIN'S COURAGE.

DIFFICULTIES FACED. COMMERCIAL MEN KEEN FOR BUSINESS. INDUSTRIAL REVIVAL FORESEEN.* [THE PRESS Special Service.] AUCKLAND, November 30. "Great Britain is facing her present difficulties with characteristic courage and an indomitable spirit," said Mr F. Goldberg, governing-director of the Goldberg Advertising Agency, who is returning to Sydney by the Aorangi after a visit to England and the United States. "The will to win, one of the most orominent traits in the British character, has never been stronger than it is to-day. One of the most encouraging signs was tho manner in which English commercial men were looking for business. Air Goldberg said that a few .years ago men in executive positions could only be seen by appointment, and then not until after 10.30 or 11 o'clock in the morning. Their business day generally ended at about 4 o'clock in the afternoon. At references to the earlier commencement and longer duration of the business day in the United States, they had merely smiled tolerantly. Eager for Business. Now conditions had changed. Be- ! fore his trip, he had had letters sent to a number of business men in London, and as a result he had had 310 business interviews. English business tnen were certainly following the progressive American methods without overdoing them, and they were constantly on the 'ook-out for trade, especially within the Empire. British motor-car manufacturers, said Mr Goldberg, were especial!.? alert, and were certain to obtain a larger share of the Imperial and world markets in the near future. The majority of them had carefully reorganised their businesses, and had studied very carefully the requirements of Empire markets. Special models had been produced to meet Dominion conditions, and, with the goods to soil, British manufacturers were now realising tho value of telling people about them. An Industrial Revival. "Everything points toward an industrial revival in England," said Mr oldberg. "Naturally, conditions m those countries which depend on England for their esport market will also improve, and the general opinion is that they should be back to normal m about two or three years. Of course, the primary producers have to contend with falling prices; but this is only part oi tho process in the return to normal conditions. After the period of inflation, prices will have to be adi : ußteiJ to new conditions; but the new economic level cannot be ascertained until it automatically fixes itself. America's Difficulties. "At any rate, Britain is in a better position at present than the United States. America seems to be settling down to solve her difficulties by_ hard work and perseverance. There is not so much talk of depression now as there was when 1 passed through the country on my way to England, and there is an enormous amount of money still available at low rates of interest. In future. Americans will not be able to take their prosperity as a matter ot course. They will have to work for it and they will have to become less insular." To be known as a New Zealander was still one of the finest passports available nnvwl«ere in the world, Mr Goldberg addei]. People from _ the Dominion were greeted cordially everywhere, and in this respect he mentioned the work of the Hiph Commissioner's office in London, in keeping England informed about New Zealand. The Publicity Office, under Mr H. T. Drew, was doing excellent work, and was seeing that England did not suffer through lack of knowledge of ,pw Zpn l - -"a f nnrist t>t,trnr>tinn«