Page 6 Advertisements Column 4

Press, Volume LX, Issue 18233, 18 November 1924, Page 6

"8 % Success m Work or Stud? depends upon, nealtk.l / F' vou are a brain-worker or student v, ho is keen to succeed you will know the feeling of uttfr hopelessness that sometimes comes over you. The reason for this is very simple. Whether you work with brain or sinew, the body demands a constant and regular supply of restorative elements to make good the wear and tear of the cells and tissues. Nerve strain and brain-fag are signs that you have not supplied to the system sufficient of those elements. It is foolish to expect to obtain them from medicinal substances. They can only be obtained from food. Your ordinary daily dietary supplies an- inadequate quantity. You need _ additional nourishment in a concentrated and easily assimilable form. "Ovaltine" exactly meets that need. Th : s ddicsccj beverage contains, ia * highly concentrated form, the restorative and healthgiving elements extracted from ripe barley nr*h creamy milk and fresh egp —Nature's Tonic Foods*. One cup of "OvaltiGG** supplies more nourishiae&t than 12 cups of beef extract, 7 cups of cocoa or 3 eggs. All workers mental ©r physical should mat* "Ovaltine" their cfaulv beverage. It creates a ncfe store of reserve streagtfe and vitality, quickly overcomes fatigue and keeps mind and bodv alert. a LUKE TONfC FOOD BEVEBACE Braifl ( Ikpve Sold by all Chemists and Stores at 2[6, 4(6 and Sj-. It is economical to purchase the larger sized tins. Manufactured by A. WANDER. LTD., 45, Cowcrots Streat, London. En*. New Zealand Agents: SALMOND & SPRAGGON, Ltd., WdKntfaa, NZ. & | * if I -S THERE IS ONE PLACE IN CHRIST WHERE YOU CAN PROCURE BEDDI WHOLESALE PRICE, THAT IS HOLMES-AND SONS ISO AND 132 HIGH STREET. . CLEARING SALE: We guarantee oar Bedding made from the iMrt Kapoc, and under oar ova personal sopcrrlEtoa. Wtfpwf • a visit. ........ • • ' .If? 1 Wer Also BfcmafactnroWiw Mettreans. .X 4& SMSSt 1 : --Prices: r.- *. Size: 2ft 6in 3ft 3ft «n 4ft €ttstk IJi 22/6 . 24/- . 26/- 28/- SO/- ~ JUTE BUGS, 12/6 and 17/& HOLMES AND SONS M 130 AND 13? HIGH STREET.

ESSENTIALS OF SUCCESSFUL ADVERTISING "Reader Interest" is one thing "Reader Confidence"is another thing . ■< >*<s* The first may bring extensive circulation, but the second i$ essential to make that circulation effective from the advef* tiser's standpoint. |tea has for years led all other Christchurch newspapers in volume of advertising. What it offers to advertisers in quality and volume of circulatioß, buying power, confidence, and established results, is of great value to an advertiser. PRODUCES UNUSUAL RESULTS The confidence which readers feel in the dependability; the news columns of fxtsß is reflected in the advei columns, and the great purchasing power of its rea< produces results to advertisers which are remarkable, the essentials of successful advertising that can exist in medium are found in < 0% ffras FIRST IN CHRISTCHURCH