FROM COW TO CONSUMERS.

Press, Volume LX, Issue 18230, 14 November 1924, Page 18

FROM COW TO CONSUMERS.

A UNIQUE EXHIBIT ON SHOW GROUNDS.

Probably tlue most unique exhibit on the grounds is that of the X L Dairy, which is on your left coming up the main path from the front gates. The exhibit is one which every home is desirous of soeinar on the breakfast table —pure rich milk, fresh from the :cow—but unfortunately for the health in many homes, the supply is' simply milk, and that is often praising it. Mr Joseph Taylor, the proprietor of the X L Dairy, who is in attendance, is to be congratulated in featuring such an interesting and comprehensive display. The milk is contained in sealed bottles, the value being readily estimated by a cro>wn of about four inches of thick, rich • cream, which 'temptH ..'our representative in piling iiow a liottle such as Hhat ; might, bie delivered to his breakfast ta.ble every morning. "That is : what I 'am here for," replied Mr Taylor, "because; I have long since realised that the open. can milk, produced by machinery, through . rubber tubing and delivered on a dusty morning in Christohurch, ;s not in the best interests of our. children upon whom eo much diapends." "That," he added, pointing to a coloured picture', which: depicted the milkmaid _ squirting a stream of milk into a child's mnith, "illustrated tho way in which X L dairy inilk leaches the consumer—direct from the cow." Evidence, .of. this is tibiindant, for the milk is hand produced from a specially selected herd, blood tested for tuberculosis, bottled and sealed in a mod am and sa.nita.ry dairy, and finally by motor service delivered to an early breakfast table. '.'X L stands , for excellent,' " continued Mr Taylor, "and as you have to pay the same price for the milk you are getting, why not get the best from to-da.y?" Orders may be' booked on the grounds, or drop a, postcard to the X L Daily, 96 llosowarne road, Papanui.