"EAT MORE FRUIT."

Press, Volume LX, Issue 18229, 13 November 1924, Page 13

"EAT MORE FRUIT."

SUCCESSFUL ADVERTISING

CAMPAIGN.

(raoit otr* omr coemssost>xitt.)

LONDON, October 9

A high tribute to the power of newsjiapei- advertising is contained in the report- on the first year of tho "Eat Moro Fruit" campaign, issued.by the Fruit Trades' Federations. ■ The.whole aim of the campaign, the report .states, was to induce. people to cultivate . the habit of eatinq; fruit. For the purpose of educating the public the most effective means known to expert advertisers aie newspapers and periodicals,' daily, .weekly, and monthly; they enable advertisers to present arguments to the public in a complete, interesting, ami telling way, and by bo doing influence demand for the commodity advertised. This is tha largest- co-operative fruit advertising campaign ever launched in this country, and during the past season the peculiar virtues of oranges, apples, lemons, pears, and grapes have l>een brought home to more than twelve find a-lialf million people in Great Britain daily, ana nearly 100.000,000 wgeklv by Press advertising. .The.siioccfs of tho campaign is proved by letters from fruit-brokers, .shippers, wholesalers, - and retailers ..throughout the couutrv,'and by the fact that-it has just been renewed on - an i • eren more extensive scale.. ,