A Palmerston paper has published the following statement: —"There is a rumour in Wellington that the express train which used to arrive at Palmerston at midnight on its wav to Auckland will shortly resume running. There has been serious overcrowding on the express service of late." Enquiry at headquarters in Wellington shows that the rumour did not spring from fact. No arrangement has been made for a night express to Auckland.
PURCHASING VALUE OF ONE REPLY. ONE reply to an advertisement) in.a newspaper with a quality circulation is worth ten replies to an advertisement in a newspaper witn a quantity circulation. Advertisers in "The Press conaider not how many, but »»itU ARE THEY. a , The growing demand for space in "The Press" proves that buyers of advertising know how to take advantage of a dividend-paying circulation. Sales result from reaching the RIGHT reader.
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https://paperspast.natlib.govt.nz/newspapers/CHP19190111.2.98.1
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Press, Volume LV, Issue 16418, 11 January 1919, Page 13
Word count
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143Page 13 Advertisements Column 1 Press, Volume LV, Issue 16418, 11 January 1919, Page 13
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