BAY OF PLENTY BEACON Published Mondays, Wednesdays and Fridays. FRIDAY, JUNE 30, 1950 APPEAL FOR CHILDREN

Bay of Plenty Beacon, Volume 15, Issue 63, 30 June 1950, Page 4

BAY OF PLENTY BEACON Published Mondays, Wednesdays and Fridays. FRIDAY, JUNE 30, 1950 APPEAL FOR CHILDREN

Throughout New Zealand and the Bay of Plenty plans are well forward for the setting up of the area committees which will act as collecting centres for the £500,000 United Nations Appeal for Children, to be made next month and August. Though the appeal is to all New Zealanders, the collection will be on a local basis and in every town or city the local committee will devise and conduct its own campaign. At Whakatane any contributions will be received by the town clerk, Mr L. D. Lovelock.

The appeal has the direct and active support of the Prime Minister and of the Leader of the Opposition, both of whom have an intimate knowledge of the work of UNICEF. It will undoubtedly be well supported in Whakatane and other Bay of Plenty centres. The campaign slogan is “One Day of Your Pay Will Save Another Child.” If all individuals and organisations in New Zealand respond with one day’s pay or profits during the two months of the campaign, which starts on Sunday, the target of £500,000 will be easily reached. In 1948 New Zealand gave £400,000 to UNICEF, and it is confidently believed that despite other calls on their incomes they can reach the higher figure this time. Official advice from United Nations headquarters is that UNICEF will need at least 25,000 dollars a year for each of the next three years. Governments will give some of it, but individuals, especially in favoured countries like New Zealand, will be asked to shoulder their part of the burden. The Dominion Executive of this 1950 United Nations Appeal for Children stresses these points:—

In total contributions to UNICEF New Zealand so far is fourth among the nations of the world, after the United States, Australia and Canada, in that order.

In personal contributions New Zealand is second only to Canada.

In total contributions on a per capita basis New Zealand is second only to Iceland. UNICEF’s need is a continuing one. A child gets hungry every day. It needs continuous medical treatment. For these reasons alone it is confidently expected that the appeal will be well supported at Whakatane. In the past Whakatane has its place with other centres of the Bay of Plenty and contributed generously to worth-while appeals. The district’s record, during the war bears this out well. But now this appeal for the world’s children is just as urgent as those of the past. Perhaps we cannot see the children suffering for necessities ours have never been denied. But the need is there and is very urgent. Let us support this appeal to our utmost. Let the children of other nations grow strong again by our example, that they may work with us for lasting peace.