Wool Is Now Used For Glamour As Well As Warmth

Bay of Plenty Beacon, Volume 13, Issue 70, 28 March 1949, Page 5

Wool Is Now Used For Glamour As Well As Warmth

“Wool has gone through almost a revolution in my lifetime,” said Viscountess Addison, wife of the Lord Privy Seal, in London recently. “In my’girlhood warmth was the reason for wearing wool. Now wool is for glamour as well, and because of recent developments in wool and wool textiles I can now, as I grow old, be smart as well as warm.”

Viscountess Addison was .opening a mannequin parade “Wool for Every Woman”, at the showrooms of the International Wool Secretariat. The parade featured models for women of all ages, from the ’teens to over fifty. Queen Elizabeth—the good Queen Bess of history—was said to have had a thousand dresses, Viscountess Addison declared, but if today’s developments in the wool textile industry had been available to her she would no doubt have had many thousands of dresses. In Queen Elizabeth’s day nobody realised the enormous potentialities of the fibre which subsequently played such a big part in the industrial development of Britain.

| The opening of the parade was the biggest in the history of the I.W.S. Also present were the three Dominions’ representatives on the Secretariat, Messrs R. G. LAmd

(New Zealand), L. F. Hartley (South Africa) and E. Waterman (Australia).