English Brides Pace Church Aisles In Hired Glamour Frocks
In Britain "wedding talk" is still in the air. The contagion of the recent Royal wedding is reflected in humbler shades to the everyday quota of weddings. A far call, however, from the magnificent wedding gifts' display of Princess Elizabeth are the wedding presents of humbler folk. Instead of cut glass sets, silverplated cutlery and cake dishes once <--o popular, pride of place is given to such utility offerings as halfdozen glasscloths (coupon value), small pieces of wooden furniture (wood being almost impossible to secure), boxes of groceries representing careful saving of family food points.
An interesting innovation that has grown out of the clothes rationing situation is" the hiring out of wedding gowns to prospective brides from the English film studios. The fans who once gazed longingly at the spectacle of some glamorously garbed film bride sweeping down an aisle, can now enjoy the reality themselves. When they step in time to their own wedding march, they take on the glamour of Margaret Lockwood, Phyllis Calvert or Patricia Roc," who once wore the same frock for their screen weddings.
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https://paperspast.natlib.govt.nz/newspapers/BPB19480316.2.41
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Bay of Plenty Beacon, Volume 12, Issue 30, 16 March 1948, Page 7
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189English Brides Pace Church Aisles In Hired Glamour Frocks Bay of Plenty Beacon, Volume 12, Issue 30, 16 March 1948, Page 7
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