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Bay of Plenty Beacon, Volume 10, Issue 34, 7 October 1946, Page 6

It is often complained that New Zealand-made goods are less popular with New -Zealanders than the imported, though they may be better quality—and cheaper, too. Perhaps this prejudice does exist to some extent. If so, it certainly does not extend to toasted tobaccos grown and manufactured by the National Tobacco Co., Ltd. (pioneers of the tobacco industry in New Zealand), and as showing the widespread use of this tobacco there is the experience of a Public Hospital patient at Gisborne. Not until confined to the surgical ward did he realise the extent to which the use of the above Company’s goods had grown. From 20 to 30 patients were, in the ward at the time, and most of them rolled their own cigarettes. Only two brands were in evidence. Riverhead Gold was one, and it was smoked by all with one exception. When our patient was leaving he noticed that the one exception had a new-ly-purchased carton of Riverhead Gold by his bedside. Other popular brands are Desert Gold, Cavendish, and Navy Cut (medium) and Cut Plug No. 10 (full strength). All are toasted.