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Bay of Plenty Beacon, Volume 10, Issue 8, 7 August 1946, Page 2

“Oh yes, there are fashions in tobacco just as there are in lots of other things,” said the weed merchant to the inquisitive reporter. “New brands are always coming and going. In years long gone by the most fancied imported lines included Shag and Black Plug, but there’s not much enquiry for them now save, perhaps, by sailors who generally chew more than they smoke. The modern smoker is more fastidious. He wants something of finer quality with flavour and bouquet to it. ‘Toasted’ is all the go now, as any tobacconist will tell you. That’s not very surprising either, because the five genuine toasted blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold, range from superfine cigarette baccy to full-flavoured for the pipe, and supply a brand for every smoker. They’re all made from the choicest leaf and, being toasted, are comparatively free from nicotine. It’s often said there’s no ‘bite’ in them—and there isn’t.”