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Bay of Plenty Beacon, Volume 9, Issue 100, 17 July 1946, Page 6

“Do I think cigarettes will ever kill the demand for pipe tobacco?” said the weed merchant. “Not a chance!—no more than cold water will ever kill the demand for foaming ale! Why, there are millions of pipe smokers who have no time for cigarettes, or even cigars; yes, and what’s more, there are any amount of ’em right here in New Zealand. There’s no doubt whatever, all said and done, that our own toasted blends of pipe baccy, Cut Plug No. 10 (Bullshead), Cavendish and Navy Cut No. 3 (Bulldog), have done a lot to popularise pipe smoking in New Zealand, just as the toasted blends of cigarette tobacco, Riverhead Gold & Desert Gold, have sent up sales of cigarette tobacco sky-high amongst the roll-your-own crow. There’s something about toasted that fair gets you, so that other brands seem sort of insipid and wanting in “flavour.” The customer nodded. He knows! One of the outstanding merits of “toasted” is that the process frees it of most of its nicotine. That’s why it’s so comparatively harmless.