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Bay of Plenty Beacon, Volume 8, Issue 39, 12 January 1945, Page 3

Tobaccos that. burn, the tongue and irritate the throat? Why they are as common as house-flies in summer! What's wrong with them': That's an easy one! Full of nicotine so they may not only burn the tongue, but wreck the nerves affect the heart attack the throat and play up with you generally. Give them a miss if you value your health. Why smoke them anyway when you can get the genuine toasted for the same (or less) money? Toasting, the manufacturers' complex and unique, process, eliminates the poisonous nicotine, while at the same time enhancing flavour • and aroraa j and you not only get a thoroughly enjoyable smoke but a harmless one. Toasted possesses that clean pure, sweet and fragrant quality you'll look for in vain in other tobaccos. There are only rfix brands of the genuine article, remember : Cut Plug No. 10 (Bullshead), CavenNavy Cut No. (Bulldog), Riverhead Gold Desert Gokl and Pocket Edition. The three latter make, the finest cigarettes money can buy! And once you change over to toasted you'll never want anything else.