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Bay of Plenty Beacon, Volume 8, Issue 35, 22 December 1944, Page 7

"Why da people smoke?" asked a London weekly recently, and invited readers to reply. The prize was awarded to the. man who wrote: "Because it makes life better worth living." But does it? Provided your baccy is O.K. smoking certainly helps a lot to brighten existence; but il" it's loaded with nicotine as so many brands unfortunately are ? instead of cheering Ihe pilgrim on his way it may affect his. nerves throat or hearty and play up generally with him. But given the right baccy it's a boon and a blessing unspeakable. And the. right baccy is within the reach of every New Zealander! Grown and manufactured in our midst "toasted" combines exquisite flavour and aroma with great purity because toasting frees it so considerably of the injurious nicotine and makes it sale for even the heavy smoker. The five (and only genuine) toasted brands t Cut Plug No. 10 (Bullshead) Pocket Edition Navy Cut No. (Bulldog), Riverhead Gold and Desert merit their wide popularity. They're unique. There's no other tobacco to compare with them.