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Bay of Plenty Beacon, Volume 8, Issue 22, 7 November 1944, Page 8

"Toasted said the reporter "lias come to stay; we. all know that because every other bloke you meet is smoking one brand or another of. it. But what, is the toasting process exactly? How is it done?" "There's a good few would like to know that 'if you ask me '' £ 1 replied the whiff merchant, lighting a cigarette. "Every indu&try has its and I reckon that's one of the secrets of the National Tobacco Co. ? the pioneers of the tobacco industry in New Zealand. But 'toasted' caught on from the jump you and no doubt toasting had a lot to do with that —cleans up the nicotine in the leaf and helps to give the six blends. Cut Plug No. 10j (Bull.she.ad), Navy Cut No. 3 (BulldoJ')) Cavendish Riverhead Gold Desert Gold and Pocket Edition their distinctive flavour and fine bouquet." "If I onlj r knew all about the blanky process'' mused the scribe, "it'd make a story that would!" "No laughed the ;'lnit the manufacturers arc. hardly likely to give away the secret just to oblige you!"