THE BEER APPETITE

Bay of Plenty Beacon, Volume 7, Issue 9, 24 September 1943, Page 4

THE BEER APPETITE

BREWERS FLAGRANT BOAST THKHI-: A Hi: TWO ARGUMENTS Yes; there are two arguments for this trade: Greed—appetite, "I like it," and "L make money by'it." Tlu; following statement from the brewers' own paper, blatantly states (heir delight that they are still to be allowed to "ereate appetite" in the. youth serving in the armed, forees. What it means to them, these figures show. Great Britain's Drink Bill was £4ir>,00(U)()0. Note carefully four hundred and fifteen million pounds in the year 1941. And New Zealand spent on alcoholic liquor £10,385,396 in the year 1942. , "The opportunity presented to the brewing industry is so obvious it is superfluous to go into it in detail . . . Here is a chance for brewers to cultivate a taste l'or beer in millions of young men who will eventually constitute the largest beer-consuming section of our population."—Brewers' Digest Magazine (May 1941). Here is deliberate rejoicing in opportunity to debauch youth to fill brewers pockets. "Beer Before Boys" is their motto. Read This And Think We have come here because we realise that the Cause of Temperance is closely involved with almost every social cause in which Democracy is interested. Unless progress isi made in grappling with the evils of the drink traffic, much of our social legislation, much of our attempt to spread wider the circles of comfort and' of legislation amongst the masses of our land, will be l brought to nought, or long delayed. How can England be free if she is not sober? How can a man be free who is not master of himself . . . ? Winston Churchill. *