THIRD LIBERTY LOAN

Bay of Plenty Beacon, Volume 6, Issue 80, 11 June 1943, Page 4

THIRD LIBERTY LOAN

WHEN the Prime Minister and Minister of Finance inaugurated the Liberty Loan campaign they fired the starting gun for very widespread organisation based on local effort which will reach every individual in the community. There had been weeks of preparation and broad national plans for the campaign were finally perfected when over sixty delegates of War Loan Committees in the Dominion's eighteen chief postal districts conferred in Wellington. They were provided with important information regarding the country's finances and given in confidence some glimpses of the naval and military situation. This conference of representative and responsible citizens was convinced of need for all the millions of the Third Liberty Loan and while members showed enterprise on their loanraising task, they did not discount its magnitude. It was realised that the campaign must be more intensive, more individual than ever. Through the national organisation, district war loan committees are provided with all the mechanism of publicity and the. means of utilising every angle of approach but it is realised by the states national war loan committee that the spade work of the central organisation does little more than create a favourable atmosphere in which to develop the decentralised effort. Ascsociated in the eighteen district war loan committees representing every class in community are local sub-com-mittees, mainly composed of those concerned as receiving agents for war loan subscriptions. Valuable reinforcement is being provided all over New Zealand by Rational war savings organisations which have over two hundred committees constantly at work. Every district in the Dominion has its Liberty Loan target. A money objective carefully discussed by district delegates and unanimously approved represents eight times the annual quota for national savings and every "Target" is a fair assessment of the local resources and obligations in relation to the total needed to finance New Zealand's war operations this year.