50,000 HAIRDRESSERS

Bay of Plenty Beacon, Volume 05, Issue 71, 29 June 1942, Page 5

50,000 HAIRDRESSERS

WILL GIVE WOMEN OF BRITAIN NEW "LIBERTY CUT'* Fii'iy thousand hairdressers are the latest recruits to Britain's war drive. Each of them has received detailed instructions about the "Liberty Cut," the new haircut for women. The "Liberty Cut" saves hairpins and clips, not to mention time. When done by machine it uses less electricity, and it saves the wearer's money by reducing the number or visits which she normally pays to her hairdresser.. Incidentally, it wards off the danger of typhus from. lice. The new haircut induces a natural Avave. The hair is cut completely short around the crown and tapered to three or four inches all round, the head. Some styles can go to six inches, and, if the nape of the neck is untidy, it can ba shingled. _ No cutting is required at the neck if the hair grows in p-n upward movement- The crown is Hat or slightly waved, with curls round the sides and the back. These are dressed in an upward direction, leaving the hair line exposed. The hair is quickly dressed and easier to brush and keep •clean. It requires re-tapering only once every three months and can be re-set at home. And it is not a "standard" haircut- —it can be varied to suit the individual requirements of every woman. The minimum charge for the cut is about 3s Gd. Britain's womens Services, ATS., WAAFS and WRISTS, like the "Liberty Cut" and it is liop»d that it will be generally adopted by them. It goes well with Service caps. Factory girls in many parts of the country are being encouraged by demonstrations and lectures to take it. up.