Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 05, Issue 48, 4 May 1942, Page 3

jjiiutua icUYv;ii J ADD "REGULARLY TO YOUR NATIONAL SAVINGS ACCOUNT Inserted to assist the Nation's War Effort by WRIGLEYS Makers of P.K., Spearmint, Juicy Fruit Chewing Gum SpiH ietm-

I — —— No longer young, no longer slim, yet working like a Briton for victory ! Her ally in standing up to wartime burdens is her Berlei —or rather, Berleis. In a Berlei she finds a real support which strengthens the whole architecture of her body. Real support that lifts the years — and the pounds —like magic. This marvellous power to support and control lies ||h9 in the fact that Berlei foundations are based on the five fundamental figure types of womanhood and their thirteen variations. They are anatomically correct. In every garment there is reinforcement at the special places where the weakened internal muscles of that figure-type f^Ht need lifting, supporting. In your true-to-type Berlei you take on the idealised lines of your particular figure- yjfj gHp typ e With perfect ease, and you acquire i^pl the power to work harder than you ever