SAVILLE ROW SUITS

Bay of Plenty Beacon, Volume 4, Issue 169, 17 October 1941, Page 2

SAVILLE ROW SUITS

SELL TO U.S.A.

£30 A TIME!

Eminent citizens of the United States, including industrialists, statesmen, Society folk, and financiers have been showing their sympathy with Britain by ordering more suits than ever from a band of travelling tailors, who have just returned to Saville Row and its neighbourhood.

Among these 'ambassadors' for men's wear Avere representatives not only of the tailors but of the haberdashers and the bootmakers as well. For sixty years they have been visiting America every spring and autumn (they are going back again this year) and the orders booked are well up to what they were before the war. One highly-placed executive, who had already bespoken 11 suits for himself, gave a second salesman an order for five costume lengths for his wife rather than send him empty away. Another distinguished man ordered fourteen suits; a woman member of an old New York family, ten costume lengths; and a well-known politician wrote out a cheque for 1,000 dollars, remarking that, if his order did not run to that sum, the balance could go towards a Spitfire.

Expensive as these suits are, and one may cost as much as £30, there, is more than that in it for Britain's •war chest. As the designs, are exclusive, other American men will soon ask for them too and eventualIv they will go into suits turned out by mass production with a resulting demand upon the mills of Yorkshire and Scotland.