DRESSES FOR COPYING

Bay of Plenty Beacon, Volume 4, Issue 149, 1 September 1941, Page 8

DRESSES FOR COPYING

AMERICAN DOLLARS TO BRITAIN

Hiring out dresses for copying: is' the latest scheme for bringing American dollars to Britain. It is the idea of Miss Raymond Rahvis, a leading London, fashion designer, who has left for New York with fifty dress models and forty coats, together with hats and other accessories, all autumn designs, for day j and evening wear. Miss Rahvis will exhibit her dresses in New York and charge American designers 100 dollars entrance fee, which will enable them to copy one dress. Afterwards, she will take the dresses to Chicago, Hollywood, New Orleans and Kansas City. , This "Hire to Copy" scheme will be an ideal form of export for Britain, for it entails very little use of materials; it is, in effect, an export of British ideas. The models emphasise the dropped shoulder, achieved with tripiming placed down the sleeves, yokes and insets of contrasting colour. Collars have incrustations in the shape of labels and considerable attention has been given to embroidery. The tweed ensembles feature unusual contrasts like grey herring-bone for the skirt and brown herringbone for the jacket.