Page 3 Advertisements Column 1

Bay of Plenty Beacon, Volume 4, Issue 123, 30 June 1941, Page 3

«223 CAKE ADAMS BRUCE £M»* WHEAT CERM^minJ Health Authorities have recently emphasised the I , lack of Vitamin 8.1. in our ordinary daily diet, I pointing out that this vital ingredient is unfortuna- I tely extracted from our everyday food by modern 3 i refining processes. Vitamin 8.1. is a particularly 8 valuable vitamin, being essential for energy, sound I nerves, good digestion and for normal growth in 8 children. Thus the process recently perfected by I the New Zealand Wheat Research Institute for I the utilizing of Wheat Germ— a substance extra- 8 ordinarily rich in Vitamin B.l.—offers a marvellous I opportunity of rectifying this deficiency. I Taking advantage of this valuable discovery, Adams Bruce 8 have produced a sensational new cake containing no less than 3 ! 10% of Wheat Germ, and including only wholemeal flour I an{ i raw sugar among its other ingredients. Here is a 3 wonderful health food — probably the richest in Vitamin 8.1. f content you can buy. Yet so delectable, so intriguingly 8 different is its flavour, that it will appeal strongly to even 8 the most blase palate. Everybody will like it! The kiddies 8 particularly will enjoy every morsel —and every morsel is 8 good for them. Get a pound or two and try it! And at- | the same time get a free entry form in the Name-the-Cake 8 competition we are running to introduce this new cake. 8 We want a truly original and appropriate name for this | unique cake, so give us your suggestions. A prize of £10 | will be paid for the best name received, and 50 consolation | prizes of S/- orders for goods, on any Adams Bruce Shop, ' I ■ awarded foi* other worthy efforts. I CONDITIONS OF CONTEST I This Adams Bruce Name-the-Cake Contest is FREE and open to everyone 8 except employees of Adams Bruce Ltd. and their Advertising Agents • I Any number of entries may be sent in, and become the property of Adams I Bruce Ltd. Contest closes midnight, April sth, 1941. The judges are I Mr. J. Howitt, Newspaper Advertising Manager ; and Mr. D. Cody I Advertising Specialist; whose decision will be final. Results will be I announced by Saturday, April 26th, 1941. Hand in your entry at any, 8 Adams Bruce Shop or Agency. i 'fiiux SZudcuijd!* OxiksL Sp££wlhh I y • — — % WHOLESOME . . jlfSES^fo SWJiET. . . nTT-n "o PURE # c °A«p HIGHLANDER the Jtfjfe.MlLK AWS i ■■ .1. willing