THE FRONT LINE.

Auckland Star, Volume LXXI, Issue 220, 16 September 1940, Page 3

THE FRONT LINE.

OUR BOYS ARE THERE. SEND THEM A CHEERIO. New Zealanders are in the front line of the Battle of Britain. New Zealand pilots are writing a chapter of glory in the R.A.F. and the Fleet Air Arm. New Zealanders are in the grand fighting ships of the Royal Navy. New Zealand troops in England, in the Middle East, and elsewhere, are standing to arms . . . but while they take their valiant parts in thie dramatic hour of Britain's history their thoughts are of home and their people "down under." A message from home, means as much to them as a victory on the field; every message from home helps to maintain their spirits. They are not forgotten, and they will not be forgotten. The Cheerio News Service provided by the Saturday Sports Edition of the "Star" has proved a most popular feature, and it will prove even more popular with the men of the fighting services. Hundreds of messages have been sent in for the two issues already published and there is every indication that there will be an even bigger number this week, so it is wise to send youro in as early as possible. This week again no Cheerios will be accepted later than 9 p.m. on Thursday. The Cheerio service provides the boys overseas with a complete sporting record from New Zealand—with the addition of a special individual message from the family, workmates or friends of the giving man addressed. It is provided fr>r a fee of 2/6 for the actual message, exclusive of name and rank. A copy of the paper is sent post-paid to each man addressed. More than 15 worde may be inserted at a fee of 9d for an additional set of five words. Those Cheerios wilf mean much to the boys in the front line.