THE ATTACK ON THE HOME

White Ribbon, Volume 19, Issue 6, 1 July 1947, Page 9

THE ATTACK ON THE HOME

In 1937, Mr. Ralph Kettering, Secretary of the American Brewers’ Association, wrote an article in the Brewers’ Journal, urging “a concentrated campaign to sell beer to the housewife.” lie sought the brewers’ co-operation in the placing of beer “in its rightful place, alongside of the bread and other fopdstuffs, in the pantry of the homes.’’ “Why not,” he asked, “place beer on the family marketing list so that the good housewife, with market basket or. arm, will consider her family shopping incomplete unless there is an ample supply of beer for the week-end tor all the family?" After listing a number of people who, a hundred and more years ago. used beer as a regular thing, he went on to say: “Why not encourage good will, public approval and a happy future by going to the very heart of the problem in enlisting the housewife on our side and, through her, the family and the on-coming generation? Let her fight the battles as she surely will when once we have convinced her of the healthful, necessary qualities of good beer.” That was ten years ago. In the article below, from the Canadian “White Ribbon Tidings,” we arc told of tiie repercussions in Canada. Here is something we may have to face in New Zealand. The organisation of the campaign did not stay in U.S.A.