Letters

Rip It Up, Issue 106, 1 May 1986, Page 10

Letters

e AR i BT e ‘Postdo RIU tetters, . PO Box 5689, Auckland 1. : 'Radio Talkback ..o, Afterreading the article in your last issue, | am mioved to put one “radio. s point of view, ~arid and a few home truths which radio critics seem to overlook URBWRIB Ofni. i Radio stations need a farge auto get money - to play records. To get a large. audience, you need-to ask the people you _want to attract, what they like, and The simple fact is that the ‘majority of people given bracket dontlike musie that is very far left or right from-what:is. termed mass appeal, We in radio are consistently bombarded with. Kiwi smacks of selfindu lgeflceaflfithl‘sbumm% desite to be different. Well playtto yourself in your garage because - no successful radio station be interestediEoa . o The bands that target their material and style at the majority™

_ forexample, Split Enz, DD Smiash .. BIC, receive airplay on most sta- _ lions without question; queta.or - ple . listen to a successful mus- ~ e station (usually«measured in terms of percentage share), gauge _ the bounds of their format, and _ thenrecorda quality product that . WilHit. If you then don't get airplay. 11y a guota systepa:You Can be-cer- . lain thatgiota.er o quota, radio stations will only“pray Kiwi music that fits their format, and garage . garbagewil slay where it belongs. ~ My advice to any fledgling Kiwi artistor band is, compare your efforts with whatis coming into New . Zealand from the world: If it's as . good or better you can face radio _ with confidence; if itisn't keep try- . ing and trying and trying. Nothing _ endures like quality. oo _ Bruce Bowen Programme DirecB T omme D