Record and Cassette Warehouse keeps prices low for Xmas!

Rip It Up, 15 December 1983, Page 9

Record and Cassette Warehouse keeps prices low for Xmas!

AUCKLAND, Thursday: Mr Michael Dow, MD of The Record and Cassette Warehouse, today extended his now-famous “Any two single albums or cassettes of your choice for $20.00” theme from the November 30 knock-off date, right up to Christmas eve!

Mr Dow stated: “I’ve been so impressed with the response from the two-for-twenty theme since its launch. It shows that record and cassette buyers are interested in seeking out the best value for their music dollar.

“If the excellent response continues, I’ll continue the offer. I’ll keep prices down until Christmas to make records and cassettes as affordable as possible for the gift-buying public. Two-for-twenty-dollar record and cassette buyers can come back again and again, right up to Christmas!”

Whoever heard Of a retailer who lowered his prices at Christmastime? Now you have. And needless to say, your purchases are all backed with a guarantee of quality that assures you of first-rate recordings of the music of your choice.

The well-known Two-for-Twenty Dollars theme has proved to be so popular that it’s been copied by some other record retailers. Mr Dow dismissed his leadership title in the top-value-for-money record and cassette buying stakes with: “Plagiarism is the highest form of flattery. Offering top value

is a policy at The Record and Cassette Warehouse ...”

It’s true. We checked the prices at the Hot News Sale in November. There was music for all tastes, priced from $3.99 for an album or cassette! Rare jazz imports were going out the door for $4.99. Popular double LPs for less. Many of these were still available when we went to press. (More details elsewhere on this page). These sale items, and the extended two-for-twenty dollar season, have been a gift for record and cassette buyers.

It seems that “give the gift of music” has some extra meaning at the Record and Cassette Warehouse ...