Campaign Against Double--Features
_FIRST shots in the cam-. paign against doublefeature programmes were fired by Warner Brothers the other week, when they announced: that they would sell no further films this season to 300 Pacific Coast cinemas. Long a_ controversial issue in internal film industry politics, doublefeature programmes, by giving the patron too much for his money, were held to be injurious to the interests of producers. Step, taken with boldness by Warners, is the first move apart from talk taken by the cinemagnates, may presage general scaling down in entertainment value.
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https://paperspast.natlib.govt.nz/periodicals/RADREC19390821.2.58.1
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Radio Record, Volume XIII, Issue 11, 21 August 1939, Page 17
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92Campaign Against Double-Features Radio Record, Volume XIII, Issue 11, 21 August 1939, Page 17
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