HOLLYWOOD BEAUTY SECRETS

Radio Record, Volume XII, Issue 34, 3 February 1939, Page 23

HOLLYWOOD BEAUTY SECRETS

By

MAX

FACTOR

Jun.

@ In undertaking an article on the proper make-up practices for brownettes, I am immediately stepping ito a field which is very regularly conducive to arguments. @ The reason for this is that many feminine appearances which really should fall under the brownette classification of natural hair and eomplexion colouring are quite often wrongly consid__,ered by their possessors to ~ be blonde or brunetterather than their true brownette status. . THE brownette is one whose natural complexion and coiffure tints actually should be placed in a range definitely in

nétween the blonde and biunette degrees of colouringand statistics prove that 48 per eent. of the world’s Women come under this brownette classification. In fact, my father, the late Max factor, coined the word "brownette" several years ago to properly describe this great percentage of women who.could neither be classified as blonde nor brunette. Naturally, the dividing lines which separate this in-between classification frorm the blonde and brunette types on either side of it are often extremely thin ones. For example, Luise Rainer and Merle Oberon are quite generally regarded as being brunetteswhereas my own classification specifies both of these personages as dark brownettes. And, I must admit, the distinction here is an extremely fine one.

Margoret Sullavan GOING to the other extreme of the brownette colour range, my classification shows Margaret Sullavan and Ann Sheridan as being very light brown-ettes-hut with both of them admittedly bordering very closely on the dark blonde colour range. It is very important that those women who are brownettes should discern "this hair-and-complexion colouring fact, in order that it may serve to guide them in determining the correct colour harmony in make-up for their types. { have observed, for instance, many medium-brownettes who have mistakenly classified themselves ecither as tightbrunettes or dark-blondes; with consequent errors in their selection of make-up shades, and final flaws in their made-up appearance.

To determine the correct colour harmony in make-up for the various types of browneites, let us first consider that which is a proper complement to the beauty of those who, like Miss Rainer and Miss Oberon, are definitely on the dark side of the brownette scale. Colour Harmony ERE, for brown hair and eyes, and olive .skins, the eolour harmony ensemble calls for olive powder, carmine rouge, earmine lipstick, brown eyeshadow, black eyebrow pencil and eyelash make-up, with ivorytint make-up foundation, and natural make-up blender. For the Margaret Sullavan-Ann Sheridan type of light brownette, with light brown hair, fair skin, and bluish or grayish eyes, the colour harmony demands are for rachelle powder, blondeen rouge, vermillion lipstick, grey eyeshadow

(or brown shadow for those with — hazel eyes), black eyebrow pencil | and eyelash make-up, blush makeup foundation and rachelle makeup blender. For the middle degree of brownette natural colouringRuby Keeler and Irene Rich, with their medium brown hair, brown eyes, and medium

skin, occur to me as illustrative of this classification-the correct colour harmony formula ist brunette powder, carmine rouge, carmine lipstick, brown eyeshadow, black eyelash make-up and eyebrow pencil, rachelle make-up blender and blush make-up foundation. A correct self-classification under the proper brownette type, with a consequent selection of makeup materials in the colour harmony ensemble suitable for this type, will result in a feminine appearance which is a great deal smarter and more glamorous than one which has been erroneously elassified in the blonde or brunette range of complexion colouringsand mistakenly make-up accordingly.