HOLLYWOOD BEAUTY SECRETS

Radio Record, Volume XII, Issue 32, 20 January 1939, Page 28

HOLLYWOOD BEAUTY SECRETS

By

MAX

FACTOR

Jun.

No solid structure of any ‘sort can be achieved unless it is originally provided with a sound and perfect foundation. This truism applies just — as much to the creation of a make-up as tt does to the construction of a wellbuilt house. Most women today are well awvare of this fact, and consequently are regular users of make-up foundation as a base for all the rest of their cosmetic applications. STILL, I have observed that feminine minority which yet has to experienee the perfec-

-- vO ee tion of- personal ‘appearance which comes only from the logieal make-up foundation beginning, To the minority, let me point out- . That surprisingly few faces are completely free frem "off-coiour spots," or minor skin blemishes. ' And that such blemishes, no matter how small, cannot heip but flaw the peauty of the face as a whole. Here in Hollywood, the critical leas .of the motion picture cameras reveals and magnifies any such flaws. with cruel reatity. . Naturally, then, filmdem’s glam.orous ladies-have to do something about even the slightest blemishes in their complexions. Make-up foundation supplies the answer to this very important film star problem. | ‘Myrna Loy 7 yak -UP foundation also supplies the answer to the perennial .question which asks how the freckles of such personages as: Myrna Loy and lSoan Crawford neyer appear to mar their lovelingss, either in their picuure, oy social -anpgarances. SRE ERS SASSER ae @©-=stanwawe

Make-up foundation, incidentally, is a great saver of make-up time. Its use adds but a few seconds to the morning make-up routine, and so. positive is its action in making powder and rouge cling more firmly to the face that it saves a great many minutes of make-up ropatr work during the day.. in the application of make-up foundation, it should. be remem- _ bered that "stinginess" in the quantity used is a real merit. Using too much foundation re‘Suits, not only in a waste of the

material (and the money paid for it!), but it also actually detracts. from the final smooth perfection which should mark the completed make-up. Preparation — BEFORE make-up foundation is applied, the skin should be thoroughly cleansed with a eleansing eream, after which tho

, pores should be closed with a skin freshener or astringent. | Next comes the foundation. The proper procedure in applying this; is to place a-very small quantity of it-about the size of a pea-on the forehead, the cheeks, and on: the point of the chin, These small portions should then be blended over. the entire’ face with the fingertips. Any — surplus-but there shouldn’t be any-may be removed with tissue. , For skins which are inclined ta be slightly oily, the fingertips should be moistened with water be--fore blending .the make-up founder tion over the face. Very Oily Skins ND for those skins which are very excessively oily, honeysuckle. ereams are more advisable as a powder base than the regular make-up foundation... Obviously, "this article has been principally directéd to. those women who haye not yet. known the: increase in personal glamour which make-up folindation, and the smoothly lovely ‘complexion which it guarantees, have brought to so many. To these, 1 must say-if-your ° made-up. appearance is not all that you think it should be-if. you envy the smooth complexion — perfection of the Garbos, Sonja Henies, ahd Olivia De Havillands of the screen-try adding the application of make-up foundation to your regular cosmetic routine. Tam sure that the result will be pleasant and surprising.