NCBS Is Playing A Part In "Building A Nation"

Radio Record, Volume XII, Issue 32, 20 January 1939, Page 3

NCBS Is Playing A Part In "Building A Nation"

Many Special Features In Campaign HERE is nothing new in the desire of the Government to encourage New Zealand industry, but in the past, "Buy New Zealand" campaigns, though serving a useful purpose, have been largely spasmodic, have had little Government assistance, and, possibly because of that fact, have not been extremely effective. The present campaign, however, is essentially a Government project, has been carefully planned, and if it does not achieve some lasting benefit it will not be the fault of those who have organised it.

LAYING a big part in the drive for increased production in New Zealand industries is the National Commercial Broadeasting’ Service’s ‘‘Let’s Build a Nation’? campaign, which is certain. to assist considerably in "boosting" New Zealand made goods. The campaign, which actually commenced on New. Year’s Eve, will continue until March 31, and includes many °° arresting programme features. At 7.30 a.m. on Monday, Wednesday and Friday of each week, Breakfast Clubs are heard, these consisting of bright breezy sessions of humour and male chorus singing, designed to help listeners start the day off brightly. Then- at 9 p.m. on Saturdays, a half-hour variety ‘programme, présented by New Zealand ar tists, and on new and original. Hines, is also broadcast, . "another. ; attractive ; ‘and. une "usual feature ‘is’ to’. comnience on: ‘Monday, January 16. It is a mid-* ‘day session lasting "for one

hour, and having as its object the carrying of the campaign slogan into every home in the Dominion. This session includes under the title, "Voices of Industry," broad-. casts from factories and workshops during which. executives, foremen and skilled tradesmen explain and describe the manufacture of their particular product. These broadcasts are carried out by NCBS announcers with portable broadcasting outfits specially built for such relays. Other ideas for novelty programmes and surprise broadcasts are being worked out, and. altogether it is probably the fullest and most extensive radio campaign of its kind yet attempted in Australia or New Zealand. The "Let's Build a Nation" ; campaign has ‘the’ énthusiastic | ‘support of- the: ‘Controller, Mr. C. G. Scrimgeour. It was planned and is being directed by Beau > Shiel,, national. advertising manager of the NCBS.