HOLLYWOOD BEAUTY SECRETS

Radio Record, Volume XII, Issue 31, 13 January 1939, Page 23

HOLLYWOOD BEAUTY SECRETS

Bv

MAX

FACTOR

Jun.

® Hedy Lamarr’s beautiful eyes have aroused the envy and the admiration of the whole world of femininity. @ Not since the days when Clara Bow’s lovely orbs first flashed their expressiveness from the picture screens has the mail received at my Hollywood studio been so replete with inquiries as to how | such beauty of the eyes might be achieved. ® I must admit at this time that no make-up aritfice an the world can absolutely guarantee an equal of the beauty and allure presented by Miss Lamarr’s eyes. For, even when entirely without make-up, Hedy’s eyes are naturally and extraordinarily beautiful. BUT-even without such an abundance of basie natural beauty, any woman absolutely CAN add to the attractiveness of her eyes through the magic of correctly applied make-up. A major item contributing toward the extreme beauty of Hedy Lamarr’s eyes is afforded by their perfectly clear definition. The general formula for such definition is a simple one:

Eyeshadow should be used first. This, applied only to the upper lid, must be blended with exceptional lightness and delicacy. The whole secret of shadow allure is contained in its lack of obviousness. To be most effective, it must present a smooth, unmarred colour tone from the edge of the lashes to a final ultra-delicate shading, barely extending to the bony ridge which marks the edge of the eye socket. This shading should NOT extend to the brows themseives. Incidentally, too, many women overlook the fact that the eyebrows should be considered as an integral part of the eye ensemble -not as a separate feature-when it comes to making-up the eyes. Eyebrows FHUS, the second step in the ereation of the most flattering eye make-up ealls for defining and shaping the brows with an eyebrow pencil. The best general plan for such patterning is to follow the natural curve of the brow with the pencil, extending the natural line just a trifle at the outer ends. Next comes the actual outlining and defining of the eyes themselves, still using the eyebrow pencil, One important trick, practised by many famous screen stars, both on and off the screen, is to draw a fine fine directly below the lashes of the lower lid, very close to the base of the lashes. This forms a faint shadow back of the lashes, and serves to de-

fine and add expression to the eyes as a whole, thereby making them appear much larger than they actually are, The final touch in achieving a semblance to the Hedy Lamarr eyes, comes from eyelash make-up, Upper Leashes T is important that the upper lashes should be made-up first, and that an upward stroke be used for the application of the make-up. It also is equally important that a downward brush stroke be used in applying eyelash make-up to the lower lashes. In no. circumstances’ should the lashes be allowed to adhere to each other as the make-up dries. So far all of my suggestions regarding the achievement of glamorous eyes have been made under the assumption that my readers’s Jashes are naturally as long and luxuriant as those of Miss Lamarr. For those whose lashes are not long enough to duplicate Hedy’sand so many women’s aren’tthere is but one recourse; false eyelashes, I won’t mention names, buthere in Hollywood these lashes are worn regularly, both on and off the screen, by many lovely ladies whose names are very familiar to all of us. In the persistent feminine pursuit of allure, 1 don’t think women anywhere should overlook the accentuation of loveliness which these lashes afford.