HOLLYWOOD BEAUTY SECRETS

Radio Record, Volume XII, Issue 28, 23 December 1938, Page 23

HOLLYWOOD BEAUTY SECRETS

By

MAX

FACTOR

Jun.

® Women, when wielding © their lipstick, . should bear in mind that this beauty aid lacks one feature which distinguishes — most other ‘‘pencils.’’ ® Ii does not come equipped with an eraser! — @ The above observation is merely a figuratiwe way of pointing out that the. best lipsticks of today: are highly indelible, and that it is very advisable | to apply their colour in acorrect pattern upon the © first attempt.

GREAT many young women. -~particularly those around: high school student age, I have noticed-are still nonchalantly endeavouring to change their lipstick patterns every day, or so. Today, perhaps, these young" women will essay the warm ‘fullness of a Joan Crawford lip pattern. Tomorrow, they may have changed their minds, with a consequent attempt to emulate the classic beauty of Norma Shearer’s very expressive lips. A few years ago, when lipstick eolourings were impermanent, here-today-gone-tomorrow materials, this fickleness in young feminine preferences did not matter so much, But now, things are different. The pattern worn today may | show tomorrow, unless it is completely covered with an alto-. gether larger design. Yesterday’s lipstick doesn’t come off as easily as it used to in the days before the _ indelible pigments were perfected. Analysis It is logical, then, to rule that the very first thing necessary for | the young woman who is seeking

* the perfect lipstick pattern for her own individual beauty requirements is a study and analysis of her own natural lip and face contours, This young woman should not endeavour to duplicate the lip rouge scheme of some motion picture star merely because she happens to approve of its glamorous appeat"ance on that personage. ‘Katharine Hepburn "@HE should first of all -determine if that lip pattern is : one which lends itself. to her own features. Any endeavour to put a Katharine Hepburn

type of lips on a Sonja Henie type of face, for . example, simply won't work. Once the correct lip pattern has been’ determined, a careful study of the actual technique of lipstick application should be undertaken. Details of application are to some degree different today than they were a few years ago. , With the highly perfected lipsticks available: today, it is more necessary than ever before that the

lips should be absolutely dry b fore the lipstick is applied. The old rule of making-up the . upper lip first still applies to these ultra-refined lip rouges, The contour of the désired pate tern should be outlined with the lipstick, and the outlined area may be filled and blended with either the fingertips or the lipstick itself. The tracing of this upper li contour is still a simple enoug matter, accomplished by .merel compressing the lips together.. But, a new technical touch whic is necessary to obtain the mos effective results from the new an highly indelible lipsticks is neede at this point. : The Technique AFTER lipstick has been a plied to both lips it shoul be firmly impregnated into th lips with a definite pressur from the fingertips, covere with erepe paper tissue. This procedure serves to remov surplus lipstick, and also "sets the pigment very firmly into th skin, where it serves as a base fo the final lipstick surface. After this has been done, li stick should be completely applie for the second time. This time th surplus need not be removed wit such definite pressure as was use for the first application, After the second application o lipstick, lip gloss may then be used to supply the moist sheen which is such a popular refine. ment among modern glamour aids. With the old fashioned, sme non-indelible lip fouges all of th meticulous care necessary to th procedure I have just outlined wa) not necessary. But with the highly perfected lf ‘sticks of today, it is, if the_e quisite lip beauty which women d sire is to be achieved. >