HOLLYWOOD BEAUTY SECRETS

Radio Record, 9 December 1938, Page 43

HOLLYWOOD BEAUTY SECRETS

By

MAX

FACTOR

Jun.

@ After the recent death of Hollywood's great genius of make-up, MAX FACTOR, arrangements were immediately made with his famous and talented make-up artist son, MAX FACTOR, JUN., to continue the internationally popular newspaper feature, "Hollywood Beauty Secrets." The following is the first "Hollywood Beauty Secret" article written by

MAX

FACTOR

JUN.

"The new art of make-up IS important — very important. Fhis art can impart to its users definite aesthetic qualities. "Tt can add to or subtract from feminine appearances, with the direction of this activity being determined by the care taken in the selection of make-up materials, and the skill commanded in its appli-

" cation. "TE is something which MUST be considered by the wonen of today, during every hour.of the day. "Neither the importance of the art of make-up nor the responsibility of the make-up artist to his subjects can be overestimated." rf 47 above words are not tay own. They were writ"ten by my father not so long. ago, under the heading, ‘¢A Philosophy Of Make-Up."’ My: fc*her called my attention to this code of the make-up art which he had formulated, and reminded me that it had served to inspire all of ‘his artistry in that field. I eannot improve upon these

words of my father; I can but as-_ sure readers that not only will. they serve to guide me in my creation of make-up itself, but that they will be a permanent reminder of my responsibility to those who look te these "Hollywood Beauty Secret" articles as a source of information on the new art. of makeup, as practised by the film capital’s leading feminine stars. . In the "Hollywood Beauty Secrets" features which immediately follow this present article, | shall present my composition of several make-up articles which my father had outlined for the future, When I have prepared the last of these, I shall continue with my

own observations on the subject of make-up, and the achievement of personal glamour, guided by the same high artistic ideals which

marked the career of Max Factor, Sen., and which he constantly impressed upon me as far back as I ean remember.

Lore of Glamour [NASMUCH as I have been @ constant professional asso‘eiate to my father for the past fifteen years, I am sure that I ean continue and perpetuate the lore of glamour to his readers in @ manner which he would have approved. No matter what country i might journey to today, I know I would find beautiful and glamorous women whose appearances are living evidences of the science, skill,

and artistry achieved by Max Fa& tor, Sen. f ; I know that here In Hollywood the motion pictures and the stars who play in them are more giamorous and offer more perfect appearance because of his pioneer efforts in the field of the cinema. My intimate acquaintance with this background definitely serves to impress me with the magnitude of my responsibilities to those for whom my father’s advice on matters of personal appearance was the final authority.