Salesmanship De Luxe

Radio Record, 6 May 1938, Page 25

Salesmanship De Luxe

Reece eee eee eRe TRE PRE R RESELL EERE REE R EEE ERE REDE R SRE SAR ERESA EERE CERES SREERECARERESERSRERASEEERRES EERE R EERE E all know those enthusiastic if misguided gentlemen who can, at a moment's notice, dash into raptures over the wonders of their respective cities and scorn the attractions of less favoured spots. Take Christchurch’s Avon (about three fire-buckets would do), Dunedin’s cable-cars, Auckland’s .. . um... Oh! Yes! Auckland’s unconventional Domain-keeper, Sydney’s bridge, etc. Hear their sponsors rave with fiery abandon that nothing can compare; nothing is quite so unusual, so wonderful. But, Mr. Microphone, listen to our favourite ZB announcer acclaiming the virtues of Truffles Tinned Trotters. Hear his voice hushed in reverence; imagine him stroking the precious label, caressing its immaculate smoothness, crooning to its delectable contents and then his firm, sincere tones ot warm frankness as he presses on us the urgency of not delaying one moment before securing this prize. Is this not enthusiasm surpassing our earnest citizens? How would this gentleman describe Our Avon? SEREUEVEDCECTSECUESERUCMOEESSSCRGROEESTEDE REIS TEER LERLELULOGEESECRELERORDEECLELEL TEER POLES EM TEOSTSTEERDESPERUOUDLETEESSEEQIOOE

Solemn

(Christchurch )