USA'S 22,000,000 LISTENERS
PUB M STEEL ESE Figures Now Compiled — T last advertisers, advertising agencies and_ broadcasters have agreed.on the estimates of the total number of radio families in the United States. Here are the figures established by the Joint Committee on Radio Research: Radio families in United States as at January 1, 1936, 22,869,000. Percentage of total families owning radios, 74 per cent. Sets sold for home use, 1935 (excluding auto sets), 4,400,000. New radio families added in 1935, 413,000. -Increase in radio families over January 1, 1935, 6.6 per cent. Automobile set sales in 1935, 1,100,000. ' Automobile sets now in use (approximately), 3,000,000. ese figures are the answer to the question as to whether broadcast advertising discourages listening. Work is now progressing on the preparation of state-by-state and county-by-county estimates. EEE GEE SE St SE TT i
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https://paperspast.natlib.govt.nz/periodicals/RADREC19360710.2.49
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Radio Record, Volume XI, Issue 1, 10 July 1936, Page 27
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139USA'S 22,000,000 LISTENERS Radio Record, Volume XI, Issue 1, 10 July 1936, Page 27
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