Eastbourne's Lonesome Pine
rr Neat Publicity Stunt HREE A’s, and a gold ¢ cup to Reg Felton, publicity mana; |! ger for Paramount Pictures, for. |! the brightest idea of last week---even if it does get him in Dutch with the powers that be! In "The Dominion" a week ago’ appeared the photograph of a pine tree planted at Eastbourne, Wellington, in 191] to commemorate the crowning of King George V. Reg Felton, with plans for the launching of the big Technicolor special, "The Trail of the Lonesome Pine," uppermost in his mind, had green and white |t stickers advertising the film placed in the vicinity. Asa result, hundreds of week-end motorists, stopping to look at the tree, had the name of the film firmly planted in their minds, PITTI ILLIA SE eS ee Te
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https://paperspast.natlib.govt.nz/periodicals/RADREC19360626.2.37
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Radio Record, 26 June 1936, Page 25
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132Eastbourne's Lonesome Pine Radio Record, 26 June 1936, Page 25
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