IMPORTANCE OF N.Z. PUBLICITY FILMS

Radio Record, Volume IX, Issue 13, 4 October 1935, Page 15

IMPORTANCE OF N.Z. PUBLICITY FILMS

PUBLICITY for New Zealand: by means of films is becoming an increasingly important section of the. activities of the Publicity Department of the Government. At a recent Wellington. private screening of several new gound. synchronised scenics the. Minister in Charge of Publicity, the Hon. Adam ‘Hamilton, remarked that’ film publicity was the: best method of advertising the Dominion overseas, © It ig obvious, therefore, that films which the country exports must be of a standard:equal to tliose.of other countries, dnd in this way New Zealand is doing well; In addition" to "several .excel-lently-handled and arranged . scenic shorts, the department has produced a recent special film entitled "Holiday Haunts," ‘illustrating Rotorua and introducing some really interesting studies of Maori life. Further fine scenics have been procured of South Island beauty spots. The most topical was a review of. the 1935 All Blacks, which is being displayed all round’ Bri- _ tain a day or two before the ‘foothallers visit any place. The film introduces the players, and then gives a few selected views of the districts‘ from which each ove came, The. deseriptive dialogue in the films is. ex- ‘eellently spoken by Martin F.. Gock, of the New Zealand Publicity Depart- ' went. ~~